How to use Shopify Metafields to set Product Titles

Use a Shopify product metafield to give a product a different title on each marketplace. Your Shopify product title stays unchanged.

Metafields per marketplace

• Shopee – Namespace Shopee    , Key title    
• Lazada – Namespace Lazada    , Key title    
• TikTok – Namespace TikTok    , Key title    

Type: single line text (string). Value: the title you want on that marketplace.

Step 1: Turn the feature on

• Shopee: go to Shopee Preferences > Shopify Metafields, tick Use Shopify Metafields to update Shopee Title, then click Update.
• Lazada: go to Lazada Preferences > New Lazada Product, tick Use the lazada.title metafield, then click Update.
• TikTok: go to TikTok Preferences > New Product, tick Use Shopify metafield for TikTok title, then click Update.

Step 2: Add the metafield in Shopify

The screenshots use the Metafields Editor App, but any metafield editor works.

1. Open the product in Shopify.
2. Top right, click More actions and open your metafields app.
3. Click Add and enter:
   • Namespace – Shopee    , Lazada     or TikTok    
   • Key – title    
   • Type – string
   • Value – the marketplace title
4. Save. Repeat for each marketplace you want a custom title on.

How it works

• The metafield title is used when you add the product to the marketplace.
• If title syncing is on ("Sync title" on Shopee and TikTok, "Sync name" on Lazada), synced title updates also use the metafield.
• If the metafield is empty or missing, the regular Shopify product title is used.
• Marketplace title rules still apply (e.g. length limits, removal of invalid characters).

Note: The namespace and key are not case-sensitive. For example, TikTok.title    , tiktok.title     and TIKTOK.Title     all work, so metafields set up in other ways or with other apps will still be picked up.